Now again thousands of subscriptions will have to be taken. Separate for Australia tour, separate for West Indies tour, separate for IPL, separate for home
I guess Star were pragmatic enough to realize that prices were too exorbitant in the long run. Sony may be at a loss here as they only have TV rights for which viwership is already on the downside. Jio may be the overall winner with the digital rights. They can bundle IPL with their Fibre & Mobile plans. Many people including me have completely shifted to OTT as almost everything is available there. With deeper penetration of broadband and introduction of 5G in times to come, i guess this will be the norm for many.