I think they will provide wifi enabled free jio setup box exchanging the ddfree dish. That time jio 5G would have also been launched.
They must have planned something big before going to auction. Otherwise, they would not have bought the rights at so much price.
Whatever may be the planning, SVOD will not work in India. Sony used to telecast match on Sony Max, star telecast most of the match on star gold/star gold 2.Rights holder must have to recover cost from ad.