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'KBC 8' to focus on stories of bonding


30 Aug 2013
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Mumbai: The eighth season of popular TV
game show `Kaun Banega Crorepati 8`, which
will see megastar Amitabh Bachchan returning
to the host`s chair, promises to touch
people`s hearts with the stories of
community bonding.
The show, which emphasised on the `common
man` theme last year, will revolve around the
hopes of people with diverse regional, cultural
and religious backgrounds.
"`Kaun Banega Crorepati` over the years has
established itself as an institution on
television. The show and our legendary host
Mr Amitabh Bachchan ignite hope and
positivity in the hearts of the nation.
"This year`s campaign further articulates the
positioning, that KBC is not only about
winning money. This season, the show, with
its unique ability to appeal to a wider and
universal audience, will showcase social
transformation, portraying stories of everyday
heroes and community bonding," Gaurav Seth,
Senior VP and Marketing Head, of the host
channel, said in a statement.
The core message of this season`s campaign
strengthens this proposition with the thought
`Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate
Hain` (We don`t win money only, we win
hearts too).
`Kaun Banega Crorepati 8` will be launched
in the middle of August after Big B`s current
runninmg show `Yudh` gets over. http://zeenews.india.com/entertainment/id*otbox/kbc-8-to-focus-on-stories-of-bonding_158724.html
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