National Geographic Channel launches Tamil feed

Bapun Raz

Staff member
Administrator
Joined
3 Nov 2010
Messages
30,746
Reaction score
49,014
MUMBAI: National Geographic Channel is talking in regional languages to grow its distribution and advertising revenues in India, a strategy it has aggressively pushed for a year now.

After successfully launching Telugu and Bengali feeds during this strategic period, National Geographic Channel will now connect with the over 72 million Tamil speaking community across Tamil Nadu.

The Tamil feed will showcase Nat Geo's properties across science, technology, history, culture, nature and wildlife, joining the channel's language spread in Bengali, Telugu, Tamil, Hindi and English.


Approximately 70 per cent of distribution revenue comes from regional feeds like Hindi, Telugu, Bengali and Tamil, according to Fox International Channels India MD Keertan Adyanthaya.

"In terms of distribution, the local languages help our affiliate partners to create local language offerings in order to penetrate wider and deeper among audiences. At the end of the day, it's all about creating 'choice'. Different audiences now have the power to choose the language with which they watch National Geographic Channel," says Adyanthaya.

Growing closer to the audience with regional language feeds will also help Nat Geo broaden its advertising revenue stream. "Viewers are able to watch the same award winning and mind-blowing documentaries in their own local languages. The affinity that they have for our channel grows higher. This compelling content then creates a platform which advertisers can use to reach out to their audiences," avers Adyanthaya, who was earlier business head of Star Plus.

For Nat Geo, the language spread is almost complete. "With Hindi, Bengali and Tamil, National Geographic now covers 70 per cent of audiences with their native language. Among other linguistically strong markets like Maharashtra, Gujarat and Punjab, the depth of understanding of Hindi is high enough not to warrant a translation into the local language," explains Adyanthaya.


A media buyer notes that having regional feeds would help National Geographic grow revenue by increasing rates.

"The extent of it will depend on the improvement in performance. But over a period of time, they will be able to charge more; the increase in rates does not happen immediately," he states.

Nat Geo is moving in the right direction by increasing its footprint, other media buyers feel.

"In markets like Tamil Nadu, there is good demand for infotainment content in the local language. Discovery has had good results with regional feeds. National Geographic should also benefit if viewership incraeses in those markets by a good margin. I also see a certain amount of positive impact on distribution revenue," says a media buyer who did not want his name to be revealed.


http://www.indiantelevision.com/headlines/y2k11/june/june122.php
 
Thread starter Similar threads Forum Replies Date
DJ Roy #UnitedByHope to premiere tomorrow evening on National Geographic Channel TV Shows & Programs 0
somnath chakraborty Swachh Bharat premieres 8th march 7pm on National Geographic Channel TV Shows & Programs 0
Rohit Bubna Sad News Black screen on national geographic channel on gtpl kcbpl network why Digital Cable TV 4
Shivraj National Geographic Channel to undergo major rebranding TV Channels News 1
Thakur National Geographic Channel to undergo major rebranding TV Channels News 9
Thakur National Geographic Channel acquires Climate Change Feature TV Channels News 1
A National Geographic HD channel 3 language added Airtel Digital TV HD 16
SarfaRaZ National Geographic Channel To Air Riding Morocco: Chasing The Dakar TV Shows & Programs 0
Thakur National Geographic Channel to broadcast 'Kabaddi- Khel India Ka TV Shows & Programs 5
A National Geographic Channel Hd is now updated as National Geographic Hd TV Channels News 2
Vivek.d2h National Geographic Channel to premiere ‘Mangalyaan: India’s Mission to Mars - See mo TV Channels News 0
Dileep Kumar Get ready for a mega kitchen tour with National Geographic Channel TV Channels News 0
Dileep Kumar National Geographic Channel creates a smart dent with TAM ratings TV Channels News 0
Dileep Kumar National Geographic Channel calls out to all dog lovers TV Channels News 1
Dileep Kumar National Geographic Channel presents the mega port of Mundra TV Channels News 0
Dileep Kumar National Geographic Channel and FOX Traveller win big at PromaxBDA 2014 TV Channels News 0
S National Geographic Channel becomes the most liked TV channel on Facebook in India TV Channels News 0
Rushil National Geographic Channel Add More Language Feeds TV Channels News 8
Bapun Raz National Geographic Channel: Wild Wild Fest TV Channels News 0
DreamDTH.com Article National Geographic to premiere ‘Future Cities: How They Are Made’ tomorrow at 8 PM DreamDTH Articles Discussions 0
DreamDTH.com Article National Geographic back with second season of Mega Icons DreamDTH Articles Discussions 0
DreamDTH.com Article National Geographic Tamil, National Geographic Telugu, and Frontier TV license cancelled by MIB DreamDTH Articles Discussions 0
DreamDTH.com Article National Geographic to premiere second season of Gordon Ramsay: Uncharted this Sunday DreamDTH Articles Discussions 0
DreamDTH.com Article National Geographic to showcase the journey of India’s Smart Cities Mission DreamDTH Articles Discussions 0
DreamDTH.com Article National Geographic to premiere ‘India From Above’ as Independence Day special film DreamDTH Articles Discussions 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock