News Express to launch on 28 July; AMO Communications is creative agency

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MUMBAI: Sai Prasad Media's Hindi news channel, News Express, will be formally launched on 28 July, a senior executive of the company said.

The channel has awarded its creative duties to AMO Communications (a Percept Hakuhodo Company) after a multi-agency pitch.

Confirming the development, channel CEO and editor Mukesh Kumar said: "We are going to launch the channel on 28 July and will kickstart the promotions at the same time. AMO Communications has been given the creative mandate." had earlier reported that Sai Prasad Media, part of the Rs 15 billion Sai Prasad Group, has earmarked Rs 400 million for the distribution of its upcoming national Hindi news channel on cable TV networks and DTH.

News Express is a full high definition (HD) format channel and will focus on politics in every walk of life.

Sai Prasad Group has varied interests in foods & beverage industry, agricultural products, petroleum, real estate, infrastructure, constructions, green energy, education and media and entertainment.
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