Thakur
Banned
- Joined
- 30 Aug 2013
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MUMBAI: Regional music, though
entertaining, has never got its due,
thanks to Bollywood music which has been giving the youth its daily dose of entertainment.
However, things changed in 2011 for the Marathi music with the birth of 9X Jhakaas.
The channel launched by 9X Media targeted the confident and go-getter Marathi music lovers and the Maharashtrian youth across India by offering them a scrumptious treat of complete entertainment.
It airs the best Marathi film and non-film songs including Lavanis and other traditional forms. It also airs a series of rib-tickling short format animated shows which are
extremely popular amongst the viewers and fans of the channel.
Content always requires experimentation and innovation,
believes 9X Jhakaas VP Rohan Rane. On the occasion of third anniversary, according to Rane, the channel is in a happy mode but believes it has still a long way to go.
The channel started off with 10 GRPs and now enjoys good amount of viewership between 18-19 GRPs.
However, the biggest challenge that the channel had to face
was to get the youth on-board, since music is driven by them.
“The first question when we started the channel was how to make it youth-centric. How to pull and drive them
and thus we launched the channel with so many animated
characters,” says Rane.
“The growth comes a lot from the things that we do on the channel. In these three years, we have associated with the entire Marathi industry,” adds Rane.
http://www.indiantelevision.com/television/tv-channels/regional/no-marathi-movie-releases-without-a-jhakaas-promotion-rohan-rane-141030
entertaining, has never got its due,
thanks to Bollywood music which has been giving the youth its daily dose of entertainment.
However, things changed in 2011 for the Marathi music with the birth of 9X Jhakaas.
The channel launched by 9X Media targeted the confident and go-getter Marathi music lovers and the Maharashtrian youth across India by offering them a scrumptious treat of complete entertainment.
It airs the best Marathi film and non-film songs including Lavanis and other traditional forms. It also airs a series of rib-tickling short format animated shows which are
extremely popular amongst the viewers and fans of the channel.
Content always requires experimentation and innovation,
believes 9X Jhakaas VP Rohan Rane. On the occasion of third anniversary, according to Rane, the channel is in a happy mode but believes it has still a long way to go.
The channel started off with 10 GRPs and now enjoys good amount of viewership between 18-19 GRPs.
However, the biggest challenge that the channel had to face
was to get the youth on-board, since music is driven by them.
“The first question when we started the channel was how to make it youth-centric. How to pull and drive them
and thus we launched the channel with so many animated
characters,” says Rane.
“The growth comes a lot from the things that we do on the channel. In these three years, we have associated with the entire Marathi industry,” adds Rane.
http://www.indiantelevision.com/television/tv-channels/regional/no-marathi-movie-releases-without-a-jhakaas-promotion-rohan-rane-141030
