Breaking NTO 2.0 partially upheld by Bombay HC

[Muthu.svg]

Absolutely not true. Yes, some pay channels doesn't show ads because they are charging premium like HBO, ShowTime, Cinemax, Starz etc. Rest all shows ads. Let's take Disney's accailmed network FX, they charge a basic subscription fee and show ads. Most of all the popular channels are all basic cable channels and Shows ads.

Is this applicable for HD channels (no restriction for showing ads).? Since we pay more amount for hd channels more than sd pay channel ?.

 

[Karthik_]

Can channels priced over ₹19 show ads in new NTO?

Nothing specific about this in both NTO 1 and 2. So I think they can.

 

[Slu]

Nothing specific about this in both NTO 1 and 2. So I think they can.

Ads revenue ....Dth subscription revenue...Ott subscription revenue....Broadcaster Earning plenty of money just because they know there is no unity amongst consumers....All broadcaster united against Trai.....And they are enjoying ....We need to unite .

 

[Sparker0i]

I heard that foreign country pay channels not showing ads. Free to air channel showing ads.. why TRAI not amending this rules..

Have you seen the cable prices in foreign countries like USA. It's zameen asman ka farak (T: Huge difference)

 

[Prithi Deb]

Have you seen the cable prices in foreign countries like USA. It's zameen asman ka farak (T: Huge difference)

Their 1 month's price is our 2 years' cost.

 

[iDJ]

Their 1 month's price is our 2 years' cost.

The money spent on producing fresh content is debatable. So no point of comparison of the pricing. You get what you pay for.

 

[piinku1]

Their 1 month's price is our 2 years' cost.

Even in India it is not cheap if we consider our currency and purchasing power of people.

 

[iDJ]

Even in India it is not cheap if we consider our currency and purchasing power of people.

Not just purchasing power. Our mindset also stops us from paying. We don't want to pay much for entertainment. Look Hotstar VIP as example. It cost less than a price of a charger. Yet, it's a tough sell. Hence, the niche channels and smaller broadcasters are dying out. NTO was a stupid idea. NTO 2.0 is supposed to be pocket friendly to customers which doesn't look same after the verdict.

 

[dino29]

Not just purchasing power. Our mindset also stops us from paying. We don't want to pay much for entertainment. Look Hotstar VIP as example. It cost less than a price of a charger. Yet, it's a tough sell. Hence, the niche channels and smaller broadcasters are dying out. NTO was a stupid idea. NTO 2.0 is supposed to be pocket friendly to customers which doesn't look same after the verdict.

NTO is a good rule, just that broadcasters need to adopt it properly and consumers should pay justified amount for diff content. This free culture or everything in lowest cost is not quite good if one wants good content

 

[dino29]

Not just purchasing power. Our mindset also stops us from paying. We don't want to pay much for entertainment. Look Hotstar VIP as example. It cost less than a price of a charger. Yet, it's a tough sell. Hence, the niche channels and smaller broadcasters are dying out. NTO was a stupid idea. NTO 2.0 is supposed to be pocket friendly to customers which doesn't look same after the verdict.

Also digital platforms and satellite channels have huge diff in running costs. Satellite chs require licence fee, content acquisition at high cost, higher transmission / operational cost, less revenue share from distribution while for Digital Platforms there is no license fee required, content rights r priced less, set up and operational costs r less and all revenue comes directly to broadcasters. Only similar thing is both largely work on voulume of subscribers but pricing differs due to above reasons