Overtaking the US to take thesecond place in 2015,

[Thakur]

India will add 118
million digital TV homes between 2013 and
2020.
China, which became the largest digital TV
household nation in 2010, will boast 460
million digital homes by the end of 2020,
or 27 per cent of the global total, up by 225
million in 2013.
By 2020, Brazil will take fourth place and
Russia fifth. Both of these countries will
more than double their digital TV totals. By
adding 42 million digital TV homes,
Indonesia will leap to the seventh spot.
Based on forecasts for 138 countries, the
number of digital TV homes will increase
by more than 1 billion, between 2010 and
2020, to 1.68 billion, or up by 185 per cent,
according to a new report from Digital TV
Research. The Digital TV World Household
Forecasts report estimates that the digital
TV total will climb by 131 million in 2014
alone.
Global digital TV penetration will reach
97.9 per cent of television households by
2020, up from 40.5 per cent by 2010 and
67.7 per cent by 2014. By 2020, 94
countries will go completely digital
compared to only 12 by the end of 2013.
About 124 countries will have more than 90
per cent digital penetration by 2020.
Of the 762 million digital TV homes to be
added between 2013 and 2020, 258 million
will come from digital cable. Primary FTA
DTT (homes taking DTT but not
subscribing to cable, DTH or IPTV) will
acquire an additional 292 million. Pay IPTV
will more than double to 191 million, with
pay DTH up by 79 million.
Digital cable will become the most popular
TV platform in 2014, accounting for 33.6
per cent of the world’s TV households in
2020 (up from 20.9 per cent in 2013).
Digital cable TV penetration will exceed 50
per cent of TV households in nine countries
by 2020, with Belgium leading at 64.9 per
cent.
Pay IPTV penetration will climb to 11.1 per
cent by 2020, up from only 2.5 per cent in
2010. IPTV penetration will exceed 20 per
cent of TV households in 20 countries in
2020 and will be led by Iceland (68.2 per
cent).
Pay digital satellite TV penetration will be
15.8 per cent by 2020. Penetration will
exceed 30 per cent of TV households in 19
countries, including South Africa (58.5 per
cent).
About 26.4 per cent of homes will be
primary FTA DTT by 2020, up from 10.5
per cent in 2013. By 2020, FTA DTT
penetration will exceed more than half the
TV households in 41 countries. The sub-
Saharan African countries will be especially
prominent, led by Mali at 82.4 per cent and
Niger at 82 per cent. However, between
2013 and 2020, 24 countries will see a
decline in FTA DTT penetration as homes
will be lured away to other platforms.
The number of digital TV homes in the
Asia Pacific region will more than double
between 2013 and 2020, with 88 million
added in 2014 alone. The region will
supply 501 million (66 per cent) of the 762
million digital TV household additions
between 2013 and 2020. Sub-Saharan
Africa will more than triple its base over the
same period.