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Airtel contract with ESPN HD and Star Cricket HD for 6 month one subscription price and another 6 month for one subscription price base.contract ended on 30 November 2012.they started the renewal process before 2 months.
already airtel got process with Mtunes HD and sony six HD and 20 SD channels,so they planned to increase all base pack price and also they are made it.
Now come to ESPN deal,ESPN require their channels to all base pack but airtel didn't accept this because they have new contract with other sports channels and also new ESPN subscription price is increased,so airtel not able to announce another hike in short time(any new channels added on airtel by demand from broadcasters it will be first added on base pack for their publicity).
but airtel ready to provide the ESPN and Star Cricket HD channels as A la carte Packs but ESPN til not accepted this,if they accept A la carte Packs it will be continue in airtel.
Now airtel only removed from their base packs ,if ESS wish they can continue as A la carte Packs.
If ESPN have a confident with their content why they are not accept the A la carte Packs?
already airtel got process with Mtunes HD and sony six HD and 20 SD channels,so they planned to increase all base pack price and also they are made it.
Now come to ESPN deal,ESPN require their channels to all base pack but airtel didn't accept this because they have new contract with other sports channels and also new ESPN subscription price is increased,so airtel not able to announce another hike in short time(any new channels added on airtel by demand from broadcasters it will be first added on base pack for their publicity).
but airtel ready to provide the ESPN and Star Cricket HD channels as A la carte Packs but ESPN til not accepted this,if they accept A la carte Packs it will be continue in airtel.
Now airtel only removed from their base packs ,if ESS wish they can continue as A la carte Packs.
If ESPN have a confident with their content why they are not accept the A la carte Packs?