Discussion Satellite rights of Hindi movies

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kunalsays said:
Also it was silent scheduling without any promotion. Maybe because the movie is not satellite friendly ..
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It is a satellite friendly film though broadcaster needs to build an audience base for such movies. As things stands right now, star/disney has strong bollywood audience base for each type of movies.... Maybe u can exclude classic bollywood films where still Zee Classic is the leader with a loyal viewer base but surely star/disney will improve on this soon , already u can see them airing many popular classic bollywood films on their chs and soon a new channel might b launched for it. Star/disney also has sizeable audience base for dubbed hollywood films where other competitors lack far behind, more so star/disney is only one having exclusive channel for it

Star/disney manages to get good ratings even for an average or even flop/poor bollywood movies bcoz they r good at acquiring , promoting, scheduling bollywood films and their bollywood audience base always tunes into the channel. Zee, Sony or even Viacom18 with their major focus on dubbed south indian movies or repetition of few bollywood films, not so good scheduling have rather alienated bollywood audience from their chs hence even big/good bollywood films rather than not perform that well (as compared to star/disney) on their chs, this can b seen in ratings published for various bollywood films in the past. Not only that but star/disney gets very good ratings for consecutive repeat airings of bollywood films but i feel sony, zee, viacom18 do not manage to get same success (based on weely BARC ratings when it gave us weeky top 5 chs/program data for each genre), we can also notice thru scheduling that after initial 3 or 4 airings star/disney still shows these new films at key slots while on zee or viacom18 these new bollywood films either get aired on random slots or get repeated often... Sony has fewer films and still schedules them better but dependency on dubbed south indian movies means collectively bollywood films have not been able to deliver great ratings for them (in comparison to star/disney).

Viacom18 and Sony r improving and i am sure as Colors Cineplex Bollywood , Colors Cineplex Superhits gets proper distrubution .... Sony gets access to more bollywood films thru merger or acquiring them and as dubbed south indian movies rights expire then bollywood films will take centerstage on their chs. Zee is doing a good job with Zee Classic and And Xplor but needs to distribute latter properly.... On other chs they need stop repeating 40 or 50 odd bollywood films, utilise bollywood film library well, improve audio/video quality of its SD Movie chs and drastically reduce dubbed south indian movies then it will manage to compete with star/disney. Zee Cinema HD airs more bollywood films but again scheduling and kind of films aired r not that attractive
 
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