Last year during renewals it performed dismally with Ankhiyon Se Goli Maare, Chhote Sarkar, Daava, and other flops. With Chain Kulli Ki Main Kulli at the start of the year and the supposed Base Industries Group Deal Sony is trying to make a mark in the race. Phir Hera Pheri has been aired so much on Zee that I've forgot to count how many times the film has aired in a month. While Sooryavansham airs on a weekly basis. In the acquisition race as well Sony desperately needs a big star movie (The last one was TOH) to get back in what's lost. Although Street Dancer 3D can be Sony's Trump Card during TRPs A Salman, SRK, Aamir, Akshay etc movie is desperately needed to sustain in the game.
Plus Sony is concentrating on big ticket South films like Majilli, Ismart Shankar, Comali etc
The only big movie which Sony can get will be SRK's next as an one off by paying high money to Red Chillies which it is unlikely to. Besides KGF 2 and Street Dancer 3D no other big budget movie is not in Store for them at the moment. There is also a very thin chance of Getting RRR hindi rights hope it does get so.