There was a point that highest number of viewers who are actually on DTH gets to watch it. Even Star aired Sita Raman yesterday.
Actually Cable TV viewers r still more compared to DTH subscriber base but yes DTH contributes more revenue to broadcasters. If there is channel blackout on Major Cable TV Platforms then ratings suffer huge drop.
Since during the ongoing dispute between broadcasters and Cable TV Platforms, channels were available only on DTH and few Cable TV Platforms so broadcasters crafted content strategy accordingly...they aired movies which r popular but not the ones which drive key ratings/ ad revwbue4 specially on weekends like Bhool Bhulaiya, Rowdy Rathore etc. Such movies r scheduled in a way which attracts good response from viewers as well as advertisers