Buddy there is a difference between movie doing well on tv and being given prime slots vs a movie not performing well but given some prime slots so as to provide required airing as high investments have gone in in acquiring rights....if one has deep insights then easily the option applicable can be decoded....here in above case latter seems to be true, infact even Satyaprem Ki Katha added in And Xplor HD movie schedule so fast and Bholaa too will be added soon if not aired on this channel till now, if a movie does well it will get aired even after some months at primetime and not get added in the library of offbeat movie centric movie channel of a network