I think by repeatedly airing Nadiadwala films on Sony. It is trying to impress him that the films are getting airtime. Heropanti is being aired regularly on both the channels. Prime timet special on Wah
well sony has handful of popular bollywood movies hence u will see repetition max over there. Sony had gr8 opportunity to build on bollywood content but just relied upon dubbed cinema and now on losing wicket. Zee and Star still have good balance across different types of cinema