Unless the Sony–Network18 merger can take place, in which case two relatively weak channels (of which Sony Max still has a huge South library, while Colors Cineplex is worth nothing) can come together and present a stronger challenge to the two bigger players. How likely do you see this happening?
Even if merger happens where will they get movies from? Almost all major, minor players signed on with zee or star. Sony, Viacom r already losing so many movie rights. Sony is just getting Firoz Nadiadwala films shortly. Well even in dubbed genre, Star and Zee r grabbing major share. Sony, Network18 lost out in building strong bollywood library and relied just on dubbed content, result is even producers having pact ended deal bcoz of not getting adequate visibility on their chs