JollyLNB
News Columnist
- Joined
- 5 Oct 2014
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Star Plus always wants to be the trendsetter in conversations (Nayi Baat), especially regarding women. Some years ago they would air Satyamev Jayate (as well as Rubaru Roshni once) for this purpose. Now they want to do it by showing movies.Star gold should have done the wtp of Love aaj kal instead of star plus (or they could have done it on both channels) As kartik Aryan movies provided outstanding viewership on television. Example :lukka chuppi, Pati patni or woh, Sonu ke titu Ki sweety have provided outstanding viewership on television premieres
Truth be told, Star Plus has been heavily hit by the loss in TRPs where it was always the number one pay GEC earlier. This is a sign of desperation more than anything. Don't know why Zee TV is not doing the same.