Discussion Satellite rights of Hindi movies

But u can't deny it that Sony has made some TV hits like Hum Tumhare Hai Sanam, SKTKS a film which is not what you call TV material, that's the speciality plus it really understands the pulse of the people by airing Bollywood content during the 3-6 slot wherein most of the housewives have leisure time and watch Bollywood films.
At other channels there is some random film at the afternoon but Sony always airs a Bollywood film in that slot. Plus during weekends Sony literally blazes their guns out and play Bollywood content. It cannot be denied that there are many films which are neglected but there are also films which have been given due as well

Hi buddy ! Sorry for late response, finding it difficult to juggle leisure and work.

Coming to ur point, Sony has surely done brilliant job with bringing old films back on tv and Max 2 is an excellent channel but they r only 1 or 1st one to make forgotten or flop films a hit on tv is not true. There r no. of films which zee or star have made popular though they were flops in theatres, Tarzan (2003) on zee is one such example later star got in and took benefit.

My issue with Sony is not giving due space to post 2000 or 2010 films, YRF must have exited bcoz of this very reason, money would b 2nd reason... Sony YRF shared a bond which went far ahead than solely b depending on monetary gains.

Sony has only recently started giving more airtime to bollywood films on max or wah that too not regularly, on many weekends still and earlier even more dubbed cinema filled schedule.


Sony is getting more ratings and I m quite sure majority comes from south indian states during dubbed cinema airing, more rating does not necessarily mean more revenue. Advertisers look for max reach and more value per ad slot while buying spots, for South Indian movies they will b more intetrested in buying ad slots on regional chs rather than Hindi Chs where south indian movie audience is primarily repeat lot, bollywood still holds key for hindi movie chs to get essential ratings which translate to getting high value ad spots. Another thing is return of investment, dubbed movies usually give better returns bcoz it costs less to acquire and be it a flop or hit return margins remain high.

Sony will have to search for more partners, max ratings is not key indicator to success.... There is deeper insight which decodes performance
 
After long time set max telecast Mohabbatein movie ,today 2:30 pm
It was telecasted regularly at 6-7 am slot. But good to see that they are putting them in the prime slots. Even they showed DDLJ yesterday at prime time (3 pm)
 
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Hi buddy ! Sorry for late response, finding it difficult to juggle leisure and work.

Coming to ur point, Sony has surely done brilliant job with bringing old films back on tv and Max 2 is an excellent channel but they r only 1 or 1st one to make forgotten or flop films a hit on tv is not true. There r no. of films which zee or star have made popular though they were flops in theatres, Tarzan (2003) on zee is one such example later star got in and took benefit.

My issue with Sony is not giving due space to post 2000 or 2010 films, YRF must have exited bcoz of this very reason, money would b 2nd reason... Sony YRF shared a bond which went far ahead than solely b depending on monetary gains.

Sony has only recently started giving more airtime to bollywood films on max or wah that too not regularly, on many weekends still and earlier even more dubbed cinema filled schedule.


Sony is getting more ratings and I m quite sure majority comes from south indian states during dubbed cinema airing, more rating does not necessarily mean more revenue. Advertisers look for max reach and more value per ad slot while buying spots, for South Indian movies they will b more intetrested in buying ad slots on regional chs rather than Hindi Chs where south indian movie audience is primarily repeat lot, bollywood still holds key for hindi movie chs to get essential ratings which translate to getting high value ad spots. Another thing is return of investment, dubbed movies usually give better returns bcoz it costs less to acquire and be it a flop or hit return margins remain high.

Sony will have to search for more partners, max ratings is not key indicator to success.... There is deeper insight which decodes performance
Bro this is not a reason that Sony is getting more ratings from South states (as the trp comes from the whole nation) . They are getting more trps because they have started to show more bollywood movies from last few months. Bollywood movies are providing them ratings lately like Pati patni or woh, Marjaavaan, Kabir singh, tiger zinda hai, pk, 3 id*ots, munna Bhai MBBS, Bhootnath returns sultan,(u can see the recent trps of these bollywood movies) and lately some bollywood movies like ram leela, batla house, tumhari sulu, sarbjit, yeh Jawani Hai deewani, fan, the attacks of 26/11, Dilwale, heropanti, then South blockbusters like bahubali series, kgf, allu Arjun movies plus the the Hollywood movies like jurassic Park, King Kong, the mummy etc. I agree that Sony doesn't show as many as bollywood movies like Star or Zee. But atlest Sony doesn't repeat movies like Star. Currently Zee is most focused networks of bollywood which is good for them
 
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Hope star network again came back on track they mainly concentrate on movies in Hindi they neglected movies in south
 
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