In battle for eyeballs, pay channels slash rates in Tamil Nadu
Sushma U N, TNN Feb 3, 2013, 01.09AM IST
Tags:
TRP|Sports|Gold|ESPN|DTH
CHENNAI: Your monthly cable TV bills are going to get cheaper. Facing stiff competition from free-to-air channels for viewership and advertisements, about 180 pay channels have come together to slash tariffs by almost half in Tamil Nadu. The new tariffs, effective from Friday, will be valid for six months, after which the broadcasters are likely to go for a review of the rates.
The cut is steepest among sports channels as they are the most expensive of the pay channels. For instance, ESPN will now cost around 14 per month, compared to 25 earlier. The movie channel Movies Now, that was priced around 40 earlier, will now be available for 30 a month. Source Times of india chennai edition.:
In battle for eyeballs, pay channels slash rates in Tamil Nadu - Times Of India