i am having existing CAS package SCV with some additional ala-carte channels. totally 160 rupees. i am having all sports channels except sony six and all the eng movie channels. also hindi music channels mtv, channel v and 9xm plus set max for ipl. enjoying all cartoon channels and infotainment channels like discovery, animal planet except ngc wild and adventure. totally i am paying 260 rupees per month including the FTA channel cost. even i am not having sime channels in STB like raj music, raj news and raj plus.
after DAS, i have to pay more than 350 rupees to retain all my current package channels. it is about 50% more than my current cost. why shoul i? why cant i except additonal FTA channels alone for the cost of rupees 100. so the total will be same for me.
all i am expexting from them is to create new basuc pack with all the channels available currently in analog mode and add these channels to the existing they can price the FTA basic pack to 100 rupees or 120 rupees including taxes. the additional 20 rupees is to digitize some missing FTA channels in the current digial platform of CAS. finally they can add this 120 rupees in all their existibg pack. so the customers will be happy.
there wont be a loss for SCV in this way. there is no new investment for them to get DAS implemented. only the additional investment is to provide set top boxes. that too we are going to pay them and they will take the box without refunding the amount and will get the same amount from another customer for the same box without any new investment.
then why cant they go with this approach. earlier the ala-carte price is 6 rupees for any channels. i dont think channels raised the amount of pay channels. they will cost based on the number of customers. so why there is a huge hike for ala-carte channel price. SCV should reprice their packages.. poor pepole cant pay more.