That might well be the case. Now they have the rights of Aus, WI, SL, SA, Pak (in UAE), Zim (not sure) home matches! May also bag NZ! Every chance of matches scheduled at same time. Don't think they'll use any channels other than Six (HD & SD). Only when there'll be India featuring, they'll telecast same feed in 4 channels (Six HD & SD for English, Ten3 HD & SD for Hindi). How ridiculous is that!
I think from logo creation to match telecast allocations are done by some 10-12 years child!