Already we have Discovery Jeet in Hindi, airing dubbed American crime shows. For the first few months it had original content but then it gave up.
Even Zee and Star could not do anything in Assamese. Why Sony?
Sony was unwilling to enter the regional market in 2010, but it was forced to buy Channel 8 (totally different from Aakash Aath). This is not SPN's fault, but at the same time it has been very negligent with Sony Aath. It absolutely does not care. Therefore Sony Marathi is SPN's first serious attempt in the regional market.