Sony Wins England Cricket Rights For Indian Sub Continent...

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ECB inks £100m deal with ESPN Star

Article in 2012 when Previous deal with ESS was inked.

ESS are the ECB’s current broadcast partner in the region, having held the contract for the past five years. The new agreement, which runs from 2013 to 2019, will encompass more than 300 days of live international cricket. Several high profile series are scheduled in the period, including India’s next two tours to England in 2014 and 2018 and three home Ashes series scheduled for 2013, 2015 and 2019.

I think Star would have terminated this year's contract with ECB.
 
With this acquisition, SPN’s exclusive cricket portfolio includes most of the major international cricket boards, namely, Cricket Australia, England and Wales Cricket Board (ECB), Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board.
 
Star didn't bid for ECB and CA rights because they play more test matches and it is quiet expensive compared to other nations except BCCI. Star CEO believe that test matches has no context. Star don't lose anything as they can easily make more money through IPL/T20 matches.Also their strategy I believe is to focus on key Subcontinent market where they serve.
 
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