Sony Wins England Cricket Rights For Indian Sub Continent...

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This is the second acquisition by Sony which was earlier with Star India following the loss of the lucrative Indian Premier League (IPL) media rights. Earlier, Sony had acquired Cricket Australia rights for seven years till 2023.
 
This agreement with ECB gives SPN the rights to both televise and digitally broadcast within the Indian subcontinent, men’s and women’s international matches, including Test matches, T20 Internationals and ODIs, played in England.
 
With this acquisition, SPN’s exclusive cricket portfolio includes most of the major international cricket boards, namely, Cricket Australia, England and Wales Cricket Board (ECB), Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board.
 
No ten 2hd shows football and ten 3hd cricket in hindi

I will not go off topic hereafter but thats not the norm.This can change in future with huge rights with Sony.Now India cricket was shown on Sony Ten1 Ten3 but now Australia vs South Africa is shown on Sony Six.
 
Will Sony rebrand or start a new channel like Star Sports Tamil?, Exclusively a sports channel for the Tamil audience with Tamil feed?
 
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