well...i don't really care about the name. The thing what matters is that they should have a good logo.. preferably white, simple, classy and easy to eye graphics and good content. They should invest on daily sports news show like Sportscenter. Some good magazine shows on the rights they possess. A good team of commentators for Cricket, Football and Tennis. Some shows where they engage common people like Neo used to host sometime ago. A show where they educate people about technicalities of non-cricketing sports. I am willing to pay even Rs.30 for such a channel.
N18 Sports is definitely not a good name. It sounds like a news channel's name similar to News18 Hindi. They could have just named the channel Colors Sports (just like how they have Colors brand) and could have designed a white (or similar to white) petal or a transparent one for that channel. Sports18 was also a good name and sounds more better.