Star India gears up for launch of SMS HD, FX HD

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FX join hands with Uber to promote 'Empire' :

Taking the edge of entertainment to a whole new level, FX has launched the 2015 television hit Empire on Indian television. To celebrate the launch of this addictive drama, the channel has joined hands with personal cab service, Uber, to bring consumers an exclusive chance to ride like an Empire kingpin. With an aim to bring show fans a real-time feel of the series, FX and Uber are giving away an exhilarating ride in a super car. All viewers have to do is catch the show when it airs on FX every Monday to Friday at 10 pm. During the airing of the episode, aspecial code will appear on TV screens. Viewers need to spot this code and enter it in the app to unlock a hidden 'UberEmpire' Tab. Select lucky winners would win a ride in true Empire style in an uber glam super car free of cost. Spanning across two cities, Mumbai and Bangalore, the activity is live now. FX and Uber shall also promote this activity on their Twitter platforms. Further strengthening the show’s proposition, FX set-up a unique on-ground activation to engage viewers and bring them the true feel of the show. The channel associated with 10 media agencies including the likes of Lintas, Madison, GroupM across three cities. With show branding in key areas at the agency offices, employees were further engaged with a contest activity. Participants had to get themselves clicked in quirky show related props at the photo-booth set up in-house. Winners picked through a lucky draw, got an opportunity to ride the high life in a Limousine. The channel also gave the audience a taste of the Billboard chart topping music before launch, with the songs playing on radio stations across Mumbai and Delhi. Taking a step further, FX has augmented Empire's strong music connect and grabbed audience eyeballs through a larger than life rotating turntable in the form of an innovative outdoor hoarding at a key hot spot in Mumbai.
Good move ! But, when they are going to launch its HD version i.e. FX HD !!
 
zbridge88 said:
FX HD is also expected to launch in the quarter ended June. Star’s English general entertainment channel portfolio comprising Star World Premiere HD, Star World, Star World HD, and FX is headed by Yogesh Manwani.
I think, Mr. Yogesh Manwani has forgotten that he had to launch FX HD by the end of June :D:D:D
Someone should let him remind about it on his facebook page. And please, share the link here also if anyone finds his facebook account, so that we can also wake him up and ask him why it isn't launched yet !!
 
Prateek Marwadi said:
already 46 hd channels r there
but they r never added in most of the dths
Oh really, that much of HD channels are available in India ! I don't think so, can you please provide the complete list of HD channels available in India !!
 
zbridge88 said:
I hope comedy Central will soon realise what people are expecting from the channels and do the right thing. I guess they're the only one from English entertainment section yet to launch High Definition channel.
Bro, I think, Comedy Central has already realised it and launched Comedy Central HD, but now, Star India should realise it and launch FX HD as of now FX is the only one channel from English entertainment section which is yet to be launched in High Definition.
 
zbridge88 said:
Somehow I find star network far more aggressive than zee and MSM. They make an announcement and they stick by their word and win everyone's praise and heart.
Wow, what an aggressiveness ! They made an announcement of launching FX HD by the end of June and now they have completely forgotten their words. Now, no one knows that when it will be launched !! :(:(:(
 
Rahulan Ratnarajah said:
Nice move to launch Fx HD !
But, I think its a bad move to keep it only upto the announcements and not launching it !! :(:(:(
 
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