vicky 1213
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India tour of Australia related special programs and old matches short highlights added on jio cinema
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Content Sharing Start NowIndia tour of Australia related special programs and old matches short highlights added on jio cinema
Not only that inspite of australia vs india series official broadcaster star sports but still promotion of that series on sports 18 channelIndia tour of Australia related special programs and old matches short highlights added on jio cinema
I hope this brings down the pricing.
Sony has been consistent with their bids which makes them a profitable entity while star is not.
If u notice up until then there was also not such a fierce rivalry between Star India and Viacon18 rather there was lot of friendly competition and even agreements with Viacom18 (hindi movies deal), Jio (Star was sponsor for Jio Mami Festival) , Jio Studios - Star agreement etc. .. It was post Disney acquired Star India that Reliance became hyper competitive particularly in sports rights thus Disney being conservative in approach decided its best to take a step back and look for a partnership so as to grow the business + leverage other opportunities they shall get when coming together with Reliance and vicer versaBut now he's understanding and still cricket is most loved sport so everyone wants to have it but under his guidance star never had to go for merger
But other than cricket star was doing well in other businesses like star plus was a leader in gec space star gold had a different identity by having a Bollywood centric strategyHe is the one who destroyed star India.
Here he will not given a free hand and will be sacked by Ambani
Relax bois these things are need to said to be in investors good books otherwise, they are not fool to learn about things.BCCI beware: Uday Shankar says Star-Viacom won't have FOMO for cricket rights
The Disney Star India-Viacom18 merger has created a broadcasting powerhouse, which could change the landscape of cricket broadcasting. Uday Shankar, in an exclusive interview with India Today, explains why the merged entity won’t chase deals out of the fear of missing out, leading to a potential...www.indiatoday.in
Uday Shankar has stated that the merged company would not have FOMO when it comes to cricket rights, indicating that they are not gonna overpay for acquiring rights.
Uday Sankar/James Murdoch era is peak and golden period for STAR's dominance in India due to aggressive acquisition of all cricket rights, south regional netowrks Asianet, Maa tv, Vijay tv and birth of hotstar & rise with Jio's free data in digital space. They have again with Ambani clinches rights of IPL digital and BCCI in e-auction against Sony, but Disney Star with Madhavan won ICC closed door bid for high amoout of 3bn USD, Later Disney writes off/shows loss of 1.5 bn USD in STAR India books and merged with Viacom18.He was the one responsible for exorbitant increase in the cost of broadcasting rights at first place. There was a time when ESPN-Star held BCCI, ICC, CA, ECB, CLT20, Premier League, Serie A, La Liga, F1, Wimbledon and the Australian Open. Then once ESPN left the JV, they started spending mindless amount of money for renewal of ICC rights (2015 onwards) and later the BCCI rights (2018 onwards). Also shelled out insane amount for IPL. Now crying foul.
ESPN were sensible about spending money over cricketing rights and hardly overspent while they were part of the JV. Remember how Nimbus Sports got destroyed by buying the BCCI rights at not so feasible value. It's just that Star had the financial acumen to survive this. Although Disney realised this in time and let go BCCI rights in this cycle.