Uday Sankar/James Murdoch era is peak and golden period for STAR's dominance in India due to aggressive acquisition of all cricket rights, south regional netowrks Asianet, Maa tv, Vijay tv and birth of hotstar & rise with Jio's free data in digital space. They have again with Ambani clinches rights of IPL digital and BCCI in e-auction against Sony, but Disney Star with Madhavan won ICC closed door bid for high amoout of 3bn USD, Later Disney writes off/shows loss of 1.5 bn USD in STAR India books and merged with Viacom18.
With the Reliance-Disney merger and Uday Shankar in the driving seat, all eyes are on his second innings, and how he will redefine the media ecosystem in India
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