Star India will launch its fourth English movie channel, Star Movies Select HD, on 4 July. The channel comes with a promise of 365 movies for 365 days.
“We will soft-launch the channel by the third week of June so that viewers can sample the channel and the offering, while the official launch is on 4 July,” a Star India executive said.
As reported earlier by TelevisionPost.com, Star India is going to use the channel licence of Fox Crime for SMS HD. Fox Crime was discontinued on 19 April. The launch of Star Movies Select HD is going to be supported by a big marketing push on many platforms such as TV, radio, print, digital and outdoor.
“Star Movies Select HD will have advertisements like other HD channels. It will be in the same neighbourhood of other HD channels,” the executive said. Among many firsts, the channel will have a 9 pm slot as the key differentiator, where it will not repeat any movie throughout the year. “This one slot will see no repeats across the year, signifying the 365 days, 365 stories positioning,” the executive explained.
He added that the channel’s ‘very exclusively curated content’ will not be aired on other group channels. “You will not see a Star Movies Select HD movie on Star Movies or Star Movies Action. As storytellers, our main focus on the new channel will be to show great stories that are critically acclaimed and high on drama.” Some of the movies to be aired on the channel include ‘Gone Girl’, ‘Theory of Everything’, ‘Fault in Our Stars’, ‘Birdman’, ‘The Grand Budapest Hotel’, ‘Whiplash’, Night Crawler’ and ‘A Million Dollar Arm’.
The channel is also looking to acquire movies that never released in India. “There have been many critically acclaimed Hollywood films which never see a release in India for multiple reasons. We plan to get such movies as well in future,” the executive added. Star India, which took the punt of offering all its channels on RIO (reference interconnect offer), is focused on increasing its distribution revenue, and its HD channel portfolio is going to play a role in this.
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Star Movies Select HD to launch on 4 July | TelevisionPost.com | TelevisionPost.com
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