SARAVANA RAMESH
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MUMBAI: Star India’s digital sports platform starsports.com has entered into a partnership with the McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix which takes place this weekend in Delhi from 25-27 October. As a part of this tie-up, the McLaren Mercedes Formula 1 cars will carry Starsports.com logos on their rear wings.
This is the first time that an Indian digital brand will become part of a Formula 1 team’s livery. StarSports.comStarsports.com will also be streaming the Indian Grand Prix race live on 26 and 27 October 2013. In addition to the live streaming, Starsports.com will be working closely with the McLaren team in the run-up to the Indian Grand Prix.
The website will develop Formula 1 programming including exclusive interactions with the team drivers, Button and Perez, as well as senior management of the team including Martin Whitmarsh (team principal) and Sam Michael (sporting director).
ESPN Software India COO Vijay Rajput said, “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up.
The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.” Starsports.com will also showcase Vodafone McLaren Mercedes’ ‘Tooned’ cartoons, which depict the team’s glorious 50-year history in a clever, amusing and counter-intuitive way.
Read more at: Starsports.com partners McLaren Mercedes for Indian GP | TelevisionPost.com | TelevisionPost.com
This is the first time that an Indian digital brand will become part of a Formula 1 team’s livery. StarSports.comStarsports.com will also be streaming the Indian Grand Prix race live on 26 and 27 October 2013. In addition to the live streaming, Starsports.com will be working closely with the McLaren team in the run-up to the Indian Grand Prix.
The website will develop Formula 1 programming including exclusive interactions with the team drivers, Button and Perez, as well as senior management of the team including Martin Whitmarsh (team principal) and Sam Michael (sporting director).
ESPN Software India COO Vijay Rajput said, “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital. We will present an unrivalled live video experience as well as a place for replays and catch-up.
The service will feature original content not screened on television, including outstanding video stories and insightful contributions from experts.” Starsports.com will also showcase Vodafone McLaren Mercedes’ ‘Tooned’ cartoons, which depict the team’s glorious 50-year history in a clever, amusing and counter-intuitive way.
Read more at: Starsports.com partners McLaren Mercedes for Indian GP | TelevisionPost.com | TelevisionPost.com
