Sun Direct DTH service follows Videocon D2H and Airtel Digital to join NetworkPlay

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3 Nov 2010
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NetworkPlay Media Pvt Ltd is India’s fastest growing media company with assets through alliances across various touch points including Web, Mobile, Direct-to-Home TV, Events and Publishing. NetworkPlay joined hands for exclusive advertising sales agreement with DTH service provider Sun Direct TV. The agreement allows NetworkPlay rights to sell and serve ads on all Sun Direct-owned and operated properties on its DTH platform.

On DTH vertical, NetworkPlay already had partnership with Videocon D2H and Airtel Digital DTH services. Sun Direct claims it has 6.7 million subscribers out of which about 85 per cent users reside in South India. Airtel Digital, Videocon D2H and Sun DTH as exclusive partners enjoy the highest mindshare, reach and households in the skies where innovative owned and operated inventory delivers to a combined unique audience of over 35M and reaches 12M households.

Commenting on the alliance, Ampreet Singh, Co-founder of NetworkPlay, said, “To us, DTH is the only space where there are branding opportunities on an uncluttered platform and we are very glad that we have been the only network which has embarked on this endeavour. Through our experience in evangelising this space, the only way to go was to gun for market leadership. Sun Direct, with its emphatic dominance in the South, adds a unique strength to the bouquet of DTH advertising options we offer.”

Sun Direct DTH service follows Videocon D2H and Airtel Digital to join NetworkPlay
Mahesh Kumar, CEO, Sun Direct, added here, “Sun Direct has a large and unique share of the rapidly growing DTH space and has been one of the fastest growing DTH brands in the country today. NetworkPlay’s experience and leverage in the area of DTH advertising gives us the opportunity to monetise this growth in an effective way. We look forward to a fruitful partnership with them
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