ASCI is not qualified to handle technical advertisement complaints. I am stating their resolution hereunder. Members can understand that the people in ASCI are worthless.
Resolution Statements:
Subject: Informal Resolution by Secretariat
Description: We are in receipt of your complaint regarding the advertisement of “Tata Play Limited - Tata Play HD Digital Set Top Box.” We have examined your complaint along with the objections raised by you. We note that the advertisement displays icons representing 1080 Resolution, Dolby Digital Surround System, 16.9 aspect ratio, access to 500+ channels, Tata Play services, and additional benefits. Please note that the aforementioned set top box does not include these features but only supports them. With regards to your specific objection that the set top box does not have Dolby sound feature, kindly note that the set top box does not possess the Dolby sound feature but it supports Dolby Sound or PCM Sound. If your television supports PCM or Dolby sound, the set top box will also support that feature. You have also mentioned that the Dolby Laboratories logo is not present on the product. Please note that the product similarly does not feature the PCM Sound logo. In view of the above, the said advertisement is unlikely to mislead consumers and does not contravene any of any ASCI Code.