Breaking Tata Play now displaying ads on volume and LCN screen

[dino29]

The traditional TV viewing is loosing it's relevance day by day. That's why the DPOs and MSOs are finding newer ways to keep the show on.
A simple calculation -
Suppose I want 4 channels from Star Group for an year and I watch them continuously without dropping.
1. SS1 HIndi HD - 22x12 = 264
2. SS2 HD - 22x12 = 264
3. SS Select 1 HD - 22x12 = 264
4. Star Jalsha HD - 22x12 = 264

Total cost is 1056 a year with numerous ads in between programmes and now ads on Volume bar/LCN box.

Hotstar ad-free subscription is around 1100 for the super tier if I recall correctly.
Where I can watch all star contents all year, from all channels. With a few caveats like low FPS sports event.
The only things that could save linear television for foreseeable future are-
1. Less nber of channels and quality content.
2. Audio feeds are enough, no need to come up with another channel every next year.
3. Cost reduction from Broadcasters end and pass the benefits to customers.

Traditional Linear TV is not losing any relevance and will continue to hold strong for next 5 to 10 years. OTT is largely an urban phenomenon as of now

No one will opt for some a-la-carte channels all thru the year, people will keep subscribing / unsubscribing different channels. Ofcourse standalone channels will cost little more than price of channel when it is offered in bouquet but choice should be left to viewers and standalone prices should not be artificially inflated to encourage people to opt for bouquet. Broadcasters should simply offer good content at affordable price to viewers and earn thru subscription + ad revenue mix whose ratio will differ for various channels.

Even if tomorrow OTT and internet access gain momentum in most parts of the country still TV as a medium holds many advantages and will continue to prosper if broadcasters adopt right strategy.

Separate new regional sports channels r needed for key markets, audio feeds r not suitable/viable bcoz of variety of factors

Also more channels should be there but content should be compelling. Also both FTA and Pay TV audience need to be catered to properly by broadcasters with effort to attract more of FTA audience towards Pay TV Platforms in a gradual manner. Thinking that dropping GEC o Movie Channels from DD Free Dish will lead to FTA audience shifting towards Pay TV Platforms or help in lowering subscriber churn on Pay TV platforms us again example of flawed strategy which results in no positive outcome rather it has adverse effects.

If broadcasters still do not correct pricing of their channels be it thru bouquet or a-la-carte mode of if tomorrow bouquet price discount cap d and a-la-carte channel price ceiling gets removed and they think that adopting to older system of pricing will bring back viewers to deliver success then sorry but it will further lead to reduction in number of people showing interest to subscribe channels on Pay TV platforms

 

[dino29]

every pay channel giving 20% discount on channel price, still dth companies are very greedy

Right now u cannot call them greedy but in Pre NTO days surely they were not being fair in pricing of channels and seeking to earn lot of profit. Also there was lot of unfairness as big operators got great savings on pricing while signing long term agreements with broadcasters while mid or smaller operators paid higher amount to broadcasters for samw channels . Now thanks to NTO all get equal treatment.

Now with DD Free Dish and OTT platforms, Cable TV or DTH operators do not command added advantage of being only platforms to bring such content to viewers. Tata Sky (Play) used to be the most preferred platform for affluent / premium viewers to watch content and generated lot of high ARPU for them, since last 4 years much of these viewers now have shifted to OTT platforms, regular viewers too contributed towards good ARPU but these have now started choosing less channels and many have shifted to DD Free Dish platform bcoz of high pricing of channels by broadcasters

So all in all Cable TV and DTH Platforms have been negatively impacted by wrong pricing strategy of broadcasters as well as growing popularity / advantages of DD Free Dish and OTT platforms

 

[IMprabhu7193]

Displaying ads is fine but I need this feature. Don't know it's possible or not.

Volume automatically reduced during Ad Breaks and Back to Normal once the break ends.

 

[Subha_007]

So all in all Cable TV and DTH Platforms have been negatively impacted by wrong pricing strategy of broadcasters as well as growing popularity / advantages of DD Free Dish and OTT platforms

Exactly. The pricing strategy needs a massive course correction.
Pre NTO era, paying ₹500 would give us most of the channels that we watch. Now for those same number of channels, people need to shell out more.

 

[andrewkane14]

Right now u cannot call them greedy but in Pre NTO days surely they were not being fair in pricing of channels and seeking to earn lot of profit. Also there was lot of unfairness as big operators got great savings on pricing while signing long term agreements with broadcasters while mid or smaller operators paid higher amount to broadcasters for samw channels . Now thanks to NTO all get equal treatment.

Now with DD Free Dish and OTT platforms, Cable TV or DTH operators do not command added advantage of being only platforms to bring such content to viewers. Tata Sky (Play) used to be the most preferred platform for affluent / premium viewers to watch content and generated lot of high ARPU for them, since last 4 years much of these viewers now have shifted to OTT platforms, regular viewers too contributed towards good ARPU but these have now started choosing less channels and many have shifted to DD Free Dish platform bcoz of high pricing of channels by broadcasters

So all in all Cable TV and DTH Platforms have been negatively impacted by wrong pricing strategy of broadcasters as well as growing popularity / advantages of DD Free Dish and OTT platforms

DD Free dish is useless for south indian viewers, you didn't mention the satellite cost for dth apart from this private dth has no other big operating cost, why they are too greedy, they're even charging for recording, late payment fine, premium price for their own channel, charging ncf ₹130 and placing ad on epg which is irritating sometimes, I think they want to milk customer as much as they can, even srilanka has freesat they should expand to south india but government of India might deny freesat as it will make ott and telecom bosses angry

 

[dino29]

DD Free dish is useless for south indian viewers, you didn't mention the satellite cost for dth apart from this private dth has no other big operating cost, why they are too greedy, they're even charging for recording, late payment fine, premium price for their own channel, charging ncf ₹130 and placing ad on epg which is irritating sometimes, I think they want to milk customer as much as they can, even srilanka has freesat they should expand to south india but government of India might deny freesat as it will make ott and telecom bosses angry

There r various other major expenses involved bro. Not so easy as u might b thinking. Also service channels are not their own...content providers like shemaroo launch such channels on various platforms, revenue generated gets shared