Bhai IPL has been given too much importance, it can't be sole reason for drop in value of Sony Bouquet. Almost all their other channels except Sony Yay are performing exceedingly or quite well in respective genres. Infact the properties on Entertainment or Movie Channels has more consistent & high viewership than IPL. Even in niche space like English Movie or Infotainment Genre, Sony is in great position & a strong player.
Honestly we all need to stop treating IPL as something so special, already it's bid amount has reached sky high and if it keeps climbing Star Sports will launch 3 more sports channels for cricket highlights & convert existing ones to recover amount paid by showing IPL highlights. Never want Sony to go that way, they r showing variety of sports and we need to be appreciative.