Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
NEW DELHI: The total television advertising revenue in the United Kingdom increased by six per cent in 2014 to reach a new record high of £4.91 billion.
This is the fifth consecutive year that TV ad revenue has grown in the UK, according to full year revenue figures provided to Thinkbox, the marketing body for commercial TV in the UK by the UK commercial TV broadcasters.
The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VoD, and product placement.
TV advertising investment is forecast to grow again in 2015. The Advertising Association/Warc predicts TV ad revenue to grow by 5.5 per cent in 2015.
TV advertising prices in 2014 were some 40.7 per cent cheaper in real terms than 20 years ago and commercial TV dominated viewing with viewers watching 45 ads a day. Around 65.8 per cent of TV set viewing in 2014 was to commercial TV channels, meaning that the average person watched two hours and 25 minutes of commercial TV a day.
A significant trend in TV advertising is the increasing investment from online brands and services, such as Amazon, Google and Netflix. Based on data from Nielsen, which details advertising investment, when online brands and services are grouped together they form the second biggest spending category on TV having doubled investment since 2010 to over £400 million. According to Nielsen, in 2014 Amazon and Google each invested £10.5 million in TV advertising in the UK for their online services and Netflix invested £8.5 million.
http://www.indiantelevision.com/television/tv-channels/viewership/television-ad-revenue-in-uk-touches-new-high-in-2014-150312
This is the fifth consecutive year that TV ad revenue has grown in the UK, according to full year revenue figures provided to Thinkbox, the marketing body for commercial TV in the UK by the UK commercial TV broadcasters.
The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VoD, and product placement.
TV advertising investment is forecast to grow again in 2015. The Advertising Association/Warc predicts TV ad revenue to grow by 5.5 per cent in 2015.
TV advertising prices in 2014 were some 40.7 per cent cheaper in real terms than 20 years ago and commercial TV dominated viewing with viewers watching 45 ads a day. Around 65.8 per cent of TV set viewing in 2014 was to commercial TV channels, meaning that the average person watched two hours and 25 minutes of commercial TV a day.
A significant trend in TV advertising is the increasing investment from online brands and services, such as Amazon, Google and Netflix. Based on data from Nielsen, which details advertising investment, when online brands and services are grouped together they form the second biggest spending category on TV having doubled investment since 2010 to over £400 million. According to Nielsen, in 2014 Amazon and Google each invested £10.5 million in TV advertising in the UK for their online services and Netflix invested £8.5 million.
http://www.indiantelevision.com/television/tv-channels/viewership/television-ad-revenue-in-uk-touches-new-high-in-2014-150312
