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MUMBAI: The avenue for non-cricket
sports properties like kabaddi, tennis,
wrestling, and football, which saw a
great start last year is set to grow
bigger. The newest entrant is the
niche sport Moto Grand Prix
popularly known as Moto GP.
According to sources, Ten Sports has
inked a five year deal with the sports
property. Previously, Moto GP was a
non exclusive property shared by
three sports networks; Star India,
Neo Sports and Ten Sports. But with
the new deal coming in place and the
two partners reaching a fine print,
Ten Sports has gained an exclusive
deal with Moto GP beginning from 1
February 2015.
If multiple sources are to be
believed, there will also be a set of
new programming and races wrapped
around it including studio produced
shows to propel the sport’s
popularity in India. What's more, the
network is also looking to foray into
introducing a new racing league in
the country.
When contacted, Ten Sports officials
denied the development.
On the other hand, the network is in
a celebratory mood with the success
of another property-World Wrestling
Entertainment (WWE). “The response
has been fantastic as we have
reached out to a mass audience via
Facebook, Twitter Google Hangouts
etc. When India was playing against
Australia in Oz and we declaring we
were going live with RAW, we were
trending much above India playing
with Australia on Twitter,” says Ten
Sports CEO Rajesh Sethi. Ten Sports
had decided to go live with flagship
properties like RAW and specials like
Royal Rumble during the early
morning slot at 6:30 am.
“We thought we were not going to do
well but received more than 900
emails with regards to it. I am happy
the way our ad revenues are shaping
too,” adds Sethi.
Read More Here
sports properties like kabaddi, tennis,
wrestling, and football, which saw a
great start last year is set to grow
bigger. The newest entrant is the
niche sport Moto Grand Prix
popularly known as Moto GP.
According to sources, Ten Sports has
inked a five year deal with the sports
property. Previously, Moto GP was a
non exclusive property shared by
three sports networks; Star India,
Neo Sports and Ten Sports. But with
the new deal coming in place and the
two partners reaching a fine print,
Ten Sports has gained an exclusive
deal with Moto GP beginning from 1
February 2015.
If multiple sources are to be
believed, there will also be a set of
new programming and races wrapped
around it including studio produced
shows to propel the sport’s
popularity in India. What's more, the
network is also looking to foray into
introducing a new racing league in
the country.
When contacted, Ten Sports officials
denied the development.
On the other hand, the network is in
a celebratory mood with the success
of another property-World Wrestling
Entertainment (WWE). “The response
has been fantastic as we have
reached out to a mass audience via
Facebook, Twitter Google Hangouts
etc. When India was playing against
Australia in Oz and we declaring we
were going live with RAW, we were
trending much above India playing
with Australia on Twitter,” says Ten
Sports CEO Rajesh Sethi. Ten Sports
had decided to go live with flagship
properties like RAW and specials like
Royal Rumble during the early
morning slot at 6:30 am.
“We thought we were not going to do
well but received more than 900
emails with regards to it. I am happy
the way our ad revenues are shaping
too,” adds Sethi.
Read More Here
tup Thanks Bro :hs
