Sun direct doestnt have a good subscriber base in ROI. Ok you are right but they will try to collect as much as customers from the market by providing more and more channels. There intial strategy as per some internal surces is to add some ROI channels by paying some carrier fees based on a special agreement. Once they get sufficient support they will start to take fees from them gradually. Another thing is the Rest of India channels are almost Pay channels in Hindi. In other languages they wont intial collect any carrier fees. The fist case is mainly applicable to some music channels and so on.