KGF
Member
- Joined
- 6 Feb 2019
- Messages
- 593
- Reaction score
- 677
Harsh fines is the need of the hour.
Discussion TRAI announced important changes in the Tariff Order
- Thread starter Abhinav
- Start date
- Replies: Replies 1,303
- Views: Views 205,765
- Status
The moment I saw TRAI poking nose again, I am damn sure It is going to be blow on end users. TRAI trying to show it is pro to subscribers, but in back ground it clearly and purposely paves path to corporate to loot more and more
Elvin Paul
Contributor
- Joined
- 4 Mar 2018
- Messages
- 638
- Reaction score
- 1,005
Forget all stuffs on capping.
Just imagine that TRAI has scrapped bouquet scheme and everyone shall pay per channel ie, a la carte. Broadcasters may put any price as they wish to charge according to expense, quality, brand value etc. Also they are free to revise price accordingly.
Is there anything unreasonable or ludicrous as Star India head said.
Now come to bouquet offering.
If you (broadcaster) have much number of channels, you may give discount directly to customers opting for yor cluster. This is capped at a discount of 33.33%.
If you wish to give more than that, say 50% why can't you provide it for the same channel subscribed as a la carte.
Why TRAI put a cap of ₹12 for inclusion in bouquet is that a group of discounted premium (expensive) channels will look like another premium one and customer may opt it wastefully. Take this, two channels are priced at ₹20 each and on bouquet offering it's available for ₹25 for both. Customers planning to select one of those will pick ₹25 bouquet thereby catching viewership for the other. This may happen for cheaper (in price) channels but doesn't have that impact. Also group formed of cheap channels make package formation easy and viable.
Just imagine that TRAI has scrapped bouquet scheme and everyone shall pay per channel ie, a la carte. Broadcasters may put any price as they wish to charge according to expense, quality, brand value etc. Also they are free to revise price accordingly.
Is there anything unreasonable or ludicrous as Star India head said.
Now come to bouquet offering.
If you (broadcaster) have much number of channels, you may give discount directly to customers opting for yor cluster. This is capped at a discount of 33.33%.
If you wish to give more than that, say 50% why can't you provide it for the same channel subscribed as a la carte.
Why TRAI put a cap of ₹12 for inclusion in bouquet is that a group of discounted premium (expensive) channels will look like another premium one and customer may opt it wastefully. Take this, two channels are priced at ₹20 each and on bouquet offering it's available for ₹25 for both. Customers planning to select one of those will pick ₹25 bouquet thereby catching viewership for the other. This may happen for cheaper (in price) channels but doesn't have that impact. Also group formed of cheap channels make package formation easy and viable.
Last edited:
IamTRoy4
Member
- Joined
- 25 Oct 2019
- Messages
- 433
- Reaction score
- 595
read the no.5
why it says may publish by, not must/should?!
- Joined
- 20 Jul 2014
- Messages
- 6,185
- Solutions
- 1
- Reaction score
- 12,180
WHAT!!! When, Where, How!!?
IamTRoy4
Member
- Joined
- 25 Oct 2019
- Messages
- 433
- Reaction score
- 595
he's not realizing that in NTO 2017 we need to pay 25rs for every 25 channels after 100 channels for 153.
Analogy will be this- Broadcaster don't bid for cricket and hockey in same bid. Is it so that if one channel gets hockey and cricket rights then they get any discount in bidding? So why huge bouquets discount. They bid separately for every tournament. Let them sell channels separately. No need of any bouquets.
Let them price 100rs. I will buy FTA box(for dd sports) + splitter cable. I already have dishtv i.e. freedish alignment.
- Status
