TRAI proposal to curb corporate control - Media reaction

M.J.Sadiq

M Jahabar Sadiq
Contributor
Joined
16 May 2011
Messages
21,066
Reaction score
30,271
Media veterans, activists welcome TRAI proposal to curb corporate control

Veteran editors, media analysts and democracy activists have welcomed the Telecom Regulatory Authority of India (TRAI)’s decision to recommend curbing corporate control of the media, while pointing to the complexities in operationalising it. An industry body, however, termed the move as potentially ‘Orwellian’.

The Hindu reported on Wednesday that in its submissions to the government on restricting cross-media ownership, TRAI will recommend creating an ‘institutional buffer’ between corporate owners and editorial management of the media. TRAI chairman Rahul Khullar had pointed to ‘conflict of interest’ in owners with multiple business interests using the media to project a ‘coloured point of view’.

While unsure of whether the issue fell under TRAI’s remit, Outlook Group editorial chairman, Vinod Mehta, said it was ‘high time’ the conversation on ‘corporate control of the media’ started. In a situation where print and TV channels required money to survive, many were selling ‘equity to corporate houses’. “But there must be a regulatory framework to determine how much a corporate house can invest, in how many media houses. Editorial control cannot be mortgaged for revenue.”

Mr. Mehta was, however, sceptical of how TRAI’s move to create a ‘buffer’ would work in practice. ‘Corporates do not get into the media to make money because there is no money, or very little money, to be made in the media. It is to control editorial policy.” It is not through formal structures, but informal and subtle ways, including through the appointment of a pliable editor, that such control is exercised.

Jagdeep Chhokar, a former dean of the Indian Institute of Management, Ahmedabad and a democratic reform activist, said a standard management practice was to separate ownership and management, but this was missing in the media. “Corporate control over media content has distorted democratic practices through ‘paid news’. With the line between news, views and propaganda blurred, readers are misled. And big businesses have one more tool to influence the political system.”

Recalling that such a proposal to separate management from editorial control had been mooted way back in 1971, and faced a backlash from the ‘capitalist press’, senior journalist Kumar Ketkar said it was ‘obvious’ that certain corporate houses, ‘which controlled almost 35 per cent of the media,’ were backing a ‘particular leader’ for PM. ‘This distorts the discourse. But we have to be careful to resist state control as well.”

While such a move was ‘desirable’ to ensure greater plurality, media analyst Paranjoy Guha Thakurta felt ‘nothing will happen’. “In the run-up to elections, the political leadership will not antagonise the corporate media, or even be seen as acting against their perceived interests. There is an intimate nexus between politicians and big-business, and politicians and the media.”

Mr. Mehta concurred with the view, suggesting that the challenge to corporate control must come from ‘civil society and those in favour of a free press’.

Industry body wary

Indian Broadcasting Foundation (IBF), the umbrella body of Indian broadcasting networks, many of which have corporate backers, was wary. Its secretary-general, Shailesh Shah, told The Hindu, “Media ownership being curtailed is wrong. There can be certain guidelines to ensure editorial content is objective, but this must happen within a self-regulation framework.” If the ‘government decides to intervene’, it will be ‘1984 all over again, George Orwell and Big Brother will be back’. If there are concerns, there will be ‘self-correction, given our democratic culture’.

In a signed piece, responding to The Hindu report, R. Jagannathan, editor of Firstpost.com — which is a part of Network 18, whose promoters are partly financed by Reliance Group — wrote Mr. Khullar’s ideas were ‘dated’, and government wished to ‘control public discourse’.


Media veterans, activists welcome TRAI proposal to curb corporate control | The Hindu


.
 
Stop this meddling with the media

Two nutty ideas are doing the rounds in the corridors of power relating to the media: restricting cross-media ownership and creating a buffer between the owner/publisher and the editor. Both need to be buried, without remorse, because they can harm the media business and also choke freedom of expression.

Cross-media ownership mattered in another age, in some places other than India. In an American town with a single newspaper, if its owner also owned the local terrestrial TV station and also the local radio station, that would have meant control of news and views with one entity, a source of potential abuse. This situation does not exist in India.

We have huge diversity in news sources, across media, including satellite TV. Further, with the rise of the social media and the Internet, the name of the game is convergence of voice (earlier, stand-alone radio), video (earlier, the monopoly of TV) and text (earlier, only with print journals). And the Internet is global, with global media giants devoting special sections for Indian audiences.

Is the government saying that foreign media houses are free to collect audiences online, but Indian ones are not, for they run foul of some obsolete norms that deserve to be junked? The basis of free speech is the right to start a publication to express one's views, not just to stand in a park and shout aloud.

The TRAI proposal to barricade the editorial section from the publisher would destroy this foundation. It is silly in other senses, too. What about groups where editors are drawn from the publisher's family? Why presume an editor is more ethical than the publisher? Or has greater clarity on the need to deploy credibility and innovation to accumulate audiences, access to which is sold to advertisers for revenue? Does ignorance alone explain such high-handed action by the TRAI brass, or is there a larger political agenda?

The control paradigm rests on an outdated notion that the masses have no sense and have to be guided by the allknowing and wise rulers. Its spirit is undemocratic, far more than any excess a free media is capable of.



Stop this meddling with the media - The Economic Times


.
 
Back
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock