Taking channels on a-la-carte and then offering self made bouquets would be way too costly, e.g. Star Plus @rs.19, so is Star Sports 1, Star Sports Select 1, Sony, Sab, and many more prime channels that make up for the base pack, 10 such channels would take the base pack to 190, adding to it is the network capacity fee, other watched channels still to be counted, DTH/MSO operators would rather feel themselves comfortable offering broadcaster bouquets.