The whole exercise TRAI has done to bring this New Tariff Order is to bring the customer the choice to select the desired channels they want. I don't understand then why TRAI has insisting the cable operators/DTH operators to forcefully show the 25 DD Channel which is made it as mandatory.
Is it make any sense to watch a DD channel in which i don't understand the language at all !! . By doing this DD is forcing its 'bouquets of channels' to all customers which is not correct at all.
MIB/TRAI should only insist the availability of this 25 Mandatory DD Channels in the network, but ultimate choice to select any channel should be with the customer.
Also please look in to this information which MIB given earlier.
Digital India Mib
in which its says;
Q:Why should there be advertisements when a consumer is required to pay for pay channels?
A:There are two streams of revenue for a broadcaster. One is the subscription revenue the other is the advertisement revenue. A rough estimate is that approximately 70% of the revenue is from advertisements and 30% from subscription .If the revenue stream from advertisements is reduced to nil a Broadcasters will have no other option but to meet expenses from subscription revenue. Hence cost to consumer will further increase. The ceiling on MRP of Rs 5.35/- per pay channel per month by TRAI has been decided by TRAI taking into account this important factor.
Now look at the MRP of Pay channels charging now - its Rs.19/- , so how you are justifying this now.!!