Sun Direct has 90% subscriber base from Southern States and hardly has presence in Hindi Heartbelt. Broadcasters always research about factors like hold of an operator in the specific market which is target audience of a channel before moving ahead with carriage deals. Sun Direct needs to first take some drastic step to increase share in Northern & Central India market , looks extremely tough & unlikely in present circumstance
In this I would like tell you guys that SUN DIRECT had added more Hindi channels in base pack which are very less price so nevertheless they are interested to grab that audience for sure.
When INDEPENDENT TV can do better in market why not SUN DIRECT which is trustworthy and far better than ITV.
#NoOffense from ITV.
MUMBAI: Disney Broadcasting India has launched a high definition (HD) Hindi movie channel UTV HD. The channel, which has a maximum retail price (MRP) of Rs 15, has gone live on direct to home (DTH) platforms Airtel Digital TV, Tata Sky and multi system operator (MSO) Fastway Transmission on 21 October.
It will be launched on other cable and DTH platforms in the coming days.
UTV HD’s core TG is NCCS 15-40 audience. The channel will showcase iconic Hindi movies and international dubs. It will also premiere a new movie every Friday.
With the launch of UTV HD, the number of HD movie channels has grown to seven. The other channels include Star Gold HD, Star Gold Select HD, Sony Max HD, Zee Cinema HD, &pictures HD, and Rishtey Cineplex HD.