Viacom 18 launches MTV Kickstart with #StartUpIndia

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Viacom18 has joined hands with #StartUpIndia, an initiative of the Department of Industrial Policy and Promotion (DIPP) to launch MTV Kickstart - one of India’s largest outreach program for young entrepreneurs in a bid to woo bright young minds brimming with exciting ideas. 

MTV Kickstart will be an annual program that will equip the youth of India to start up.

Department of Industrial Policy & Promotion (DIPP) secretary Amitabh Kant said, “I am excited about our association with Viacom18’s MTV for instituting a platform called MTV Kickstart. The multi-platform program will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”

Delivered through engaging and interactive content via television, web, mobile and social media, MTV Kickstart will work towards educating youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.

Viacom18 group CEO Sudhanshu Vats added, “Viacom18 has always been at the forefront of being the catalyst of change within the media and entertainment space in India. We are in the business of entertainment that enriches the lives of our audiences through meaningful content and by engaging with them across multiple platforms. We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India. The government of India has done a commendable job at addressing the need of the hour by instituting initiatives such as #StartUpIndia to encourage young Indians to become entrepreneurs. Through the launch of MTV Kickstart, we are delighted to partner with #StartUpIndia to cultivate a culture of innovation within India and help young minds create exciting new ventures that drive India’s growth story.”



http://www.indiantelevision.com/television/tv-channels/music-and-youth/viacom-18-launches-mtv-kickstart-with-startupindia-160218
 
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