I watch Star Vijay HD daily free via base pack & Star Sports HD entire bouquet via All Sports HD top up @Rs.99 now if this comes into effect and last few more months it will definitely cost me heavily and that applies to most users and with Sun Direct,TS doing very well and always there is a migration from Airtel for want of Channels, this will severely affect Airtel users nationwide and make them look for other options & how quickly Airtel reaches a resolution it's good for Airtel.
There is nothing to suffer for Airtel, they have took a great decision by not increasing pack prices and going by Star's words. Already all SD star channels will be available in pack for free as they have said. Only HD channels remain, In TN mostly people watch Star Vijay :HD (35 Rs) and if they need they watch Star Sports HD :1 for IPL if they need. As many of them are using low level packs only they will surely subscribe to Star only for IPL and later they will unsubscribe it. Mostly lifestyle and infotainment channels will get hurt as mostly no one will pay for it to watch it in Tamil Nadu except few. So Star only suffer.
Last year they had a similar issue with ZEE Network and they gave Zee RIO freetopup to all which contained all ZEE channels. So everyone got more channels what they already got it in packs. Then Zee and Airtel sorted it out in a week.
They will sort this also as they have clearly mentioned this as temporary issue.