On linked in they upload these posts
- Thread starter Rajkumar
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It's first coming on digital so trps are decent but wom is negative so trps may go down
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Where is the link ?? Nowhere mentioned link on image.
Ideabaaz 6.30 pm wrong time 9.00pm perfect timeAI Mahabharat opened with 0.9 TRP. Rare W for Star Plus viewers. Keep it down
After a long time SET show is not there in bottom. Ideabaaz from Zee opened with 0.2 TRP.
Their content doesn't deserve place in chart
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Sorry Sorry got it now.
Sometimes they publish data from Urban+Rural audience segment while at other times just from Urban region.....
Sony Sab is making same mistake as it's hindi movie chs did which is relying on one show which gets them max ratings just like films from Goldmines library have them huge ratings until they started exiting and Hindi movie chs of Sony (barring Sony Max 2) particularly Sony Max started seeing ratings go down..... This is not a good content strategy.... Also they should have continued to air urban centric shows on Sony TV rather than entering into competition with Colors, Star Plus or Zee which cater to mass audience as in this segment Sony will not able to get success or if at all they do it will take lot many years and that too if they r able to produce good shows..... Also they need to bring back Sony Mix and launch a channel for airing Critically Acclaimed bollywood movies alongwith mainstream ones which find less airtime on their current chs..... Sony has such small portfolio of chs and less market share in each segment (barring Sony Sab) so even operators many times would not find it okay to accept increase in bouquet or channel pricing as content wise their chs offer not much exciting programs
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According to BARC data, IDEABAAZ reached 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was aired on 9 key Zee Network channels — Zee TV (SD & HD), Zee Bangla, Zee Marathi, Zee Kannada, Zee Tamil, Zee Telugu, Zee Sarthak, Zee Punjabi and Zee Keralam — making it one of the widest multilingual rollouts for a new reality format.
On Zee TV in HSM Urban 15+, the show achieved a cumulative reach of 5.7 million in the 1st week, with an average TVR of 0.19 and average time spent (ATS) of 10 minutes per viewer. For a new property with no legacy, these are very encouraging figures.
In comparison, Shark Tank India Season 1 — which aired on Sony Entertainment Television in 2021 — recorded an average TVR of 0.51 and an estimated reach of around 20 million viewers during its debut week. This means IDEABAAZ has surpassed Shark Tank’s launch reach by more than 50 percent, powered by its expansive network presence and multilingual storytelling.
Press Release by Ideabaaz
On Zee TV in HSM Urban 15+, the show achieved a cumulative reach of 5.7 million in the 1st week, with an average TVR of 0.19 and average time spent (ATS) of 10 minutes per viewer. For a new property with no legacy, these are very encouraging figures.
In comparison, Shark Tank India Season 1 — which aired on Sony Entertainment Television in 2021 — recorded an average TVR of 0.51 and an estimated reach of around 20 million viewers during its debut week. This means IDEABAAZ has surpassed Shark Tank’s launch reach by more than 50 percent, powered by its expansive network presence and multilingual storytelling.
Press Release by Ideabaaz
Aksgr
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Why are start up shows failing in india? .
Reason not being appealing globally. Its being built as replica instead of giving a desi touch .
How many company are been successful from these shows , i can only think of whole truth company thats it
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