Discussion Week 43 2025 | BARC Ratings

[Sankalp]

According to BARC data, IDEABAAZ reached 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was aired on 9 key Zee Network channels — Zee TV (SD & HD), Zee Bangla, Zee Marathi, Zee Kannada, Zee Tamil, Zee Telugu, Zee Sarthak, Zee Punjabi and Zee Keralam — making it one of the widest multilingual rollouts for a new reality format.

On Zee TV in HSM Urban 15+, the show achieved a cumulative reach of 5.7 million in the 1st week, with an average TVR of 0.19 and average time spent (ATS) of 10 minutes per viewer. For a new property with no legacy, these are very encouraging figures.

In comparison, Shark Tank India Season 1 — which aired on Sony Entertainment Television in 2021 — recorded an average TVR of 0.51 and an estimated reach of around 20 million viewers during its debut week. This means IDEABAAZ has surpassed Shark Tank’s launch reach by more than 50 percent, powered by its expansive network presence and multilingual storytelling.

Press Release by Ideabaaz

Shark season 1 on SET alone brought 20 million

And

Ideabaaz on 9 channel brought 30 million

Just to prove ideabaaz is success they are saying they have 50% more reach lol

 

[abs257]

Hindi Chart

M always so shocked to see that only one show of Sony remains in the top 20 list whereas others have plenty of shows. They firstly have a show at 7th Rank and then directly at 28th Rank. Although it upsets me, it looks funny too.....

 

[Aksgr]

View this content on Instagram

View this content on Instagram

Its funny how colors kannada compared only zee kannada
While zee purposefully dragged star suvarna too in their post

 

[Athreya B N]

Colors Kannada

CK post mentions Data of only SD, age 15-50

View this content on Instagram

View this content on Instagram

Zk post mention ks data of both SD+HD, age 2+

 

[PowerStar]

CK post mentions Data of only SD, age 15-50

Zk post mention ks data of both SD+HD, age 2+

Zee Kannada has Posted correct one, CK one who celebrates Temporary Success. Last Week They Posted SD+HD, This week only SD Since they lost in that category.

JioStar is not interested in Investing in Kannada channels,They Just need success without doing anything, Its Shame that Colors Kannada don't have Single fresh Afternoon Shows

 

[Rajpatil98]

Why are start up shows failing in india? .
Reason not being appealing globally. Its being built as replica instead of giving a desi touch .

The core tv audience generally isnt interested in startup or business themed reality shows. They find it hard to relate to and dont see the same entertainment value as in mainstream reality shows like Bigg Boss, KKK or dance and singing competitions.

Such shows mainly appeal to a niche audience, people who are genuinely interested in entrepreneurship, business strategies or startup culture.

 

[Rajpatil98]

 

[abs257]

I think BARC should release SD+HD TRP... Many viewers have shifted to HD channels

 

[Rajpatil98]

I think BARC should release SD+HD TRP... Many viewers have shifted to HD channels

Its not BARC that releases these charts, they are actually created by channel insiders and shared with the public through different sources. Among all the versions, the most commonly referenced one is the Urban 15-50 SD chart, which is why we usually see ratings based on that chart.

 

[abs257]

Ratings for Hindi GEC Channels

1. Sony SAB: 183(+7)
2. Star Plus: 162(+9)
3. Colors: 145(+7)
4. Zee TV: 102(+12)
5. Sony Entertainment Television: 81(+3)
6. Star Bharat: 27(+3)
7. & TV: 16(0)