Why less ads in HD channels

[samitabhishek]

In most of the HD channels very less ads are shown . out of which only ads of its own programs are shown ..(no/very less commercial ads).

Only M tunes HD and history HD shows commercial ads .

Does anybody knows the reason for this ????:huh :huh

 

[me_saket]

to get more popylarity.

 

[shiwesh]

These are premium channels and come for a cost. For example 15 hd channels in adtv for 150 alone. Subscriber base is also low. There was a time initially when there were no ads.

 

[meetdilip]

They have less users to view. If there is only a handful to view, which company will pay for ads.

 

[techmania]

Infact TRAI is discussing a limit on ads on every channel now that more people are "really" paying for the channels. Actually this is correct. Since we are paying so much for the premium channels, there should NO ADS on any of them and only limited ads on standard def channels.

 

[Hero]

Heavy charge

 

[samitabhishek]

oh it means theeese channels have less TRP so no company want to waste money..

 

[jayanji]

Indian HD TV channels: attracting brands, and media agencies
By Nageshwari Shetty
Indiantelevision.com Team
(18 May 2013 5:00 pm)
TV commercials rates today are far lower on HD transmission than standard definition television ad rates, but that is because of low HD TV penetration rates in India. "My estimate is that there are about 1.2 to 1.4 million HD TV subscribers in India," he says. "But it is, however, a step in the right direction because everything globally is moving towards HD."
"The fact of the matter is that advertisers and agencies should look at using HD channels more to air their TV commercials," says a media observer. "For certain brands and categories, they are ideal vehicles to reach out to selected targeted audiences.

HD subscribers are normally well-heeled, have travelled, have large disposable incomes, are looking for better things out of life, and are willing to pay for them. Hence, automobiles, expensive phones, travel services, airlines, computers and tablets, high end fashion brands would do well to use HD channels to advertise."

Estimates are that HD TV channel advertising accounts for barely a quarter per cent of ad spends on TV in India. But the increasing uptake of HD TVs and channels by consumers indicates that it is a medium that is going to engage media agencies and advertisers.

Indiantelevision.com > Media, Advertising & Marketing Watch > Indian HD TV channels: attracting brands, and media agencies

 

[me_saket]

So soon we will get more ads