Zee Cinema ropes in Johnny Lever topromote Entertainment premiere onTwitter

[Dinesh jain]

MUMBAI: Hindi movie channel Zee Cinema has
roped in Johnny Lever to promote the television
premiere of Akshay Kumar-starrer Entertainment
on micro-blogging platform Twitter.
The comedy movie will premiere on 12 October
at 8 pm on the channel.
The channel will give an opportunity to all
Johnny Lever fans on Twitter to interact with the
evergreen comic icon of Bollywood. He will
engage with the fans on the Twitter handle of
Zee Cinema on 10 October between 11.30 am
and 1 pm.
Zee Cinema has challenged ace entertainer
Johnny Lever’s fans to make him laugh with their
tweets using the handle #MakeJohnnyLaugh. All
those who manage to make him laugh will
receive a retweet and a favourite from the actor
himself as a token of appreciation.
Zee Entertainment Enterprises deputy business
head Hindi Movie Channels Ruchir Tiwari said,
“We wanted to create a unique experience for
our followers on social media and what better
than getting one of the most admired comic
icons of India, Johnny Lever, to engage with
them on Twitter. Since Johnny has no official
Twitter account, this will be a great opportunity
for his fans to interact with him and in a role-
reversal, they will have to entertain him this
time.”


Zee Cinema ropes in Johnny Lever to promote Entertainment premiere on Twitter | TelevisionPost.com