Dileep Kumar
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Zee Classic, the old-classic Hindi movie channel from Zee Network, has unveiled a new proposition called'Woh Zamaana, Kare Deewana'.
In order to create awareness of the same, it has rolled out two brand films which aim to engage and take audiences through the significant period in the evolution of Indian cinema.
The films are directed by Parikshit Vaidya. They are designed and developed by Whyness and produced by Abstract Films. Rehashing the cult classic path-breaking films such as‘Padosan’ and‘Sholay’, the brand films remake the scenes merged with contemporary situations and characters.
Where‘Padosan’ captures the innocence of love at first sight between simple Bhola (Sunil Dutt) and his sweet neighbour played by Radhika Apte,‘Sholay’ captures the thrill and action envisaged by every average adventure seeking Joe.
Speaking on the occasion, Ruchir Tiwari, Business Head, Hindi Movies Cluster, Zee Entertainment Enterprises, said,“Zee Classic is a trendsetter within the cluttered television environment, and its success lies in the truly distinct content.
Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic, with its tagline of‘Woh Zamaana, Kare Deewana’, promises to bring home the eternal magic of classic Hindi cinema.
However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences.”
He added,“The insight behind our new brand films is simple- classic cinema in its intrinsic value has the ability to transport you to a different world, which today’s films rarely do and that is also in sync with our positioning‘Bhool Jao Sab Kuch aur Kho Jao Zee Classic ki Haseen Duniya Mein’. With the best collection of movies spanning several eras of Indian Cinema, we are setting out to indulge our audiences to the finest treats.”
http://www.bollywoodhelpline.com/ne...ew-positioning-woh-zamaana-kare-deewana/24963
Zee Classic, the old-classic Hindi movie channel from Zee Network, has unveiled a new proposition called'Woh Zamaana, Kare Deewana'.
In order to create awareness of the same, it has rolled out two brand films which aim to engage and take audiences through the significant period in the evolution of Indian cinema.
The films are directed by Parikshit Vaidya. They are designed and developed by Whyness and produced by Abstract Films. Rehashing the cult classic path-breaking films such as‘Padosan’ and‘Sholay’, the brand films remake the scenes merged with contemporary situations and characters.
Where‘Padosan’ captures the innocence of love at first sight between simple Bhola (Sunil Dutt) and his sweet neighbour played by Radhika Apte,‘Sholay’ captures the thrill and action envisaged by every average adventure seeking Joe.
Speaking on the occasion, Ruchir Tiwari, Business Head, Hindi Movies Cluster, Zee Entertainment Enterprises, said,“Zee Classic is a trendsetter within the cluttered television environment, and its success lies in the truly distinct content.
Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic, with its tagline of‘Woh Zamaana, Kare Deewana’, promises to bring home the eternal magic of classic Hindi cinema.
However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences.”
He added,“The insight behind our new brand films is simple- classic cinema in its intrinsic value has the ability to transport you to a different world, which today’s films rarely do and that is also in sync with our positioning‘Bhool Jao Sab Kuch aur Kho Jao Zee Classic ki Haseen Duniya Mein’. With the best collection of movies spanning several eras of Indian Cinema, we are setting out to indulge our audiences to the finest treats.”
http://www.bollywoodhelpline.com/ne...ew-positioning-woh-zamaana-kare-deewana/24963
