Mee too hoping so. Coz leading players MMTV, Asianet &Surya having their own HD feed. So to compete with them Zee must plan for HD feed. *Excuse me for my good English..
MUMBAI: Zee Entertainment Enterprises (Zee) is all set to launch its Malayalam entertainment channel after successfully establishing itself in Tamil, Telugu and Kannada markets of the South region. The channel is already on a roll and has roped in Deepti Sivan as business head. A source close to the development confirmed the news to Indiantelevision.com.
Sivan comes from a family of creative professionals and has done many challenging assignments in radio, television and film industry in a career spanning around 20 years.
Zee Malayalam is in the process of finalising its content line-up for the launch and has already acquired the satellite rights of recently launched Malayalam movies such as Hey Jude, Aadu 2 and Diwanjimoola Grand Prix. At present, the channel is negotiating with many upcoming movie titles.
Zee Entertainment Enterprises Ltd., is gearing up for the entry in to Malayalam GEC market with plans of launch Zee Malayalam in April 2018. As part of the process the enterprises has roped in Deepti Sivan as its Business Head.
In-order to fortify the Research and Marketing initiatives of the upcoming Channel, the Media Giant has appointed Seenivasan Subramanyam, the former Business Head of Digital and Social Media for Puthiyathalaimurai TV as its Head of Marketing and Research.