Zee plan "old movie HD" channel launching soon

[Thakur]

For the brand campaign ‘Aaj Ka Classic’, three channel partners including SC Johnson, Hindustan Unilever and Dabur across all the time bands have been locked in, he added. Sehgal is confident that the new content strategy will help pull in more youth audiences.

“Earlier, Zee Classic used to cater to primarily mature audiences, but with the inclusion of titles from the ’80s and the ’90s in the library, the viewership base also attracts the youth.

‘Aaj Ka Classic’ presented by Arjun Kapoor will only further expand the viewer base of the channel.

The introduction of time bands is also appealing to advertisers apart from FMCG like automobiles, mobile handsets and telecom,” he said.

ZEEL is working on launching an HD variant of the channel. However, the timeline has not been finalised. The fact that a lot of old movies are not available in HD format is also a challenge.

“We are working on an HD variant. Getting HD content of old movies is very difficult.

Having said that, 60–70% of our library is in HD. Still, we need to figure out the market. It’s on the anvil. It will come at the right time,” Sehgal stated

Read more at: Zee Classic eyes growth through new content strategy | TelevisionPost.com | TelevisionPost.com

 

[Gssran]

New plans everyday,
Zindagi HD, classic HD
But nothing comes to ground,
No regional HD yet as announced few months back.

 

[kumarvishwas]

They are just releasing press statements,further their future plans/channels are not even exciting like Spn or Viacom

 

[SarfaRaZ]

Only planning no launching

 

[N.K raj]

:lol :lol :lol

 

[kmb1000]

I think zee even has plans to launch English news channel!

 

[SarfaRaZ]

I think zee even has plans to launch English news channel!

Its already launched :k

"WION"

 

[Thakur]

Any plans to bring out an HD version of this channel? Tiwari is still unsure about the timing but still confident about bringing it, “It’s tricky, we are working on it. We don’t want to do partly HD and partly old movies. Getting pure HD content of older movies is a big challenge. Already we have 60-70 per cent of the library covered. But that’s on the anvil. It will come at the right time.”

On the revenue front, the channel is well placed and contributes 15 per cent revenue share in in the Zee Hindi Movies Cluster. Sehgal confirms it, “Zee Classic contributes a massive 15% revenue share in the Zee Hindi Movies Cluster amongst the SD channels – Zee Cinema, &pictures, Zee Classic, Zee Action and Zee Anmol Cinema. In the last three to four years, Zee Classic’s revenue has grown more than four times and as it’s evolving and currently it commands a premium rate at the existing ratings.”

When it comes to marketing a high decibel 360 degree marketing campaign has been launched including print, TV, digital and outdoor to promote Aaj Ka Classic.

- See more at: Zee Classic does a programming rejig; ropes in Arjun Kapoor as its ambassador

 

[shawl_who]

lets see then.... :sp

 

[kmb1000]

@ Sarfaraz. ... Really. .. I was not aware that WION is part of zee as they haven't used Zee / & before the channel. .. Thanks for the information!